Yale Center for Customer Insights

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Ravi Dhar Nathan Novemsky Yale School of Management Center for Customer Insights - sit and answer 'what is an Insight?'

Content Spotlight: What is an Insight?

Professors Ravi Dhar and Nathan Novemsky explore.

woman on phone with credit card under financial distress showing concern- financial misdeeds

Academic Research Spotlight: Jiwoong Shin

Can ChatGPT help victims of financial misdeeds?

Latest Insights

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The 2025 InsightsOn Conference, hosted by the Yale Center for Customer Insights (YCCI), brought together leaders in marketing, brand strategy, and consumer insights to explore the evolving relationship between business, technology, and customer understanding.

Sid Ratna (SOM ’10), CMO at Vanguard, shares lessons on purpose, optimizing strategy, and why great leaders bet on potential.

Connecting customers to not just food but also merchandise is a matter of shifting perceptions of delivery apps’ strengths, according to a new study out of YCCI.

Hear from Discovery Students

Several Yale SOM interns posing outside an office building on a city street

For Jordan Greer ’25, participation in the Discovery Projects, an experiential course from the Yale Center for Customer Insights, prepared her to develop comprehensive marketing solutions in her summer internship.

Daniel Joseph ’24 says participating in the YCCI Discovery Project provided the solid foundation in marketing he needed to succeed in a summer internship with Nike’s Global Consumer Insights Organization.